RipeMetrics
Lead UX Designer
Overview
RipeMetrics is the world’s first Cannabis Customer Experience platform. Their mission is to help companies deliver exceptional customer experiences through meaningful software, products, and services. They’re a comprehensive technology platform using the proven Net Promoter Score® to get real feedback from customers – automatically – in a way that’s easy to manage, address and respond to in real-time. They provide intelligence tools helping companies make better-informed decisions, increase loyalty and cut marketing waste.
My Role
As the lead UX Designer for RipeMetrics I was responsible for redesigning RipeMetrics Platform. My responsibilities included: implementing UX best practices throughout the UX and development teams, leading UX whiteboard sessions, building a UX design ‘playbook’, creating UX artifacts, and the overall redesign of the RopeMetrics platform from discovery phase to engineering handoffs.
Platform Redesign
The goal of the redesign was to make the RipeMetrics platform as user-friendly and intuitive as possible. We wanted to deliver a platform that shows sophistication and simplicity for our users.
NEW PLATFORM (Dark & Light Mode)
More wireframes / interactive wireframes upon request.
PROCESS
How Might We?
We used how might we statements to make sure we were asking the right questions. How might we statements allowed us to think about the user’s problems and validate our assumptions
User Journey
We created user journey maps in order to step into our user’s shoes. The goal was to get a feel for the emotions that our users may experience when using our product.
EMPATHY MAPPING
We created empathy maps after conducting user interviews in order to create our personas. The empathy maps helped bring our personas to life and further understand our users emotions.
UX Audit (AFter USer Testing)
After conducting user tests with the old platform we completed a UX audit. We used the feedback we gained from our testing to dissect our platform and determine the cause of the pain points. By doing a UX audit we were able to revisit and reprioritize our features.
WIREFRAMING
We started our wireframing process on the whiteboard. Wireframing on the whiteboard allowed us to get our ideas out very quickly and helped us focus on function over fashion. We used activities such as crazy 8’s in order to get our ideas out quickly.
