SeatSrvice

 
SUMMARY
 
 
 

ABOUT SEATSRVICE

SeatSrvice is a an app that allows sports fans to order concessions right to their seat while at sporting events.

For this project, I was tasked with building SeatSrvice’s B2B ‘runner’ and ‘concessions’ apps, as well as conducting UX research to present to potential investors. I am currently redesigning SeatSrvice’s website.

 
 

B2b App DESIGN Goals

To keep everything simple and clean! In order to make SeatSrvice run quickly and smoothly, the runner and concession apps needed to be extremely simple and intuitive, with a continuous flow.

 
 

UX Research GOALS

To validate the assumptions that sports fans would rather bypass the lines in sporting arenas in order to get get concessions delivered directly to their seats.

MY Role

As the sole UX/ UI designer for this project, I was responsible for handling everything in this project, from stakeholder interviews and competitive and comparative analysis, to final mockups and prototypes.

My role as UX researcher was to create research strategies, conduct user research, and synthesize my findings for my client to report to potential investors.

 
PROJECT ROADMAP
STAKEHOLDER INTERVIEW

- Understand SeatSrvice's identity
- Identify design and research goals
- Understand parameters and assumptions
- Set project timeline
- Set project guidelines

RESEARCH

- Validate assumptions
- User research
- User interviews
- Surveys
- Guerilla research
- Client research breifing

DESIGN

- User journey
- Low, medium, and high fidelity wireframes
- Constant client feedback loop
- User testing
- Prototype

LAUNCH

- Hands on support throughout launch
- Continued support after launch

WIREFRAMES
 

B2B APP DESIGN GOALS

To keep everything simple and clean! In order to make SeatSrvice run quickly and smoothly, the runner and concession apps needed to be extremely simple and intuitive, with a continuous flow.

 

RUNNER APP WIREFRAMES

CONCESSIONS APP WIREFRAMES

PROTOTYPE

RUNNER APP PROTOTYPE

UX RESEARCH
 

Research GOALS

To validate the assumptions that sports fans would rather bypass the lines in sporting arenas in order to get get concessions delivered directly to their seats.

MY Role

My role as the sole UX researcher was to create research strategies, conduct user research, and synthesize my findings for my client to report to potential investors.

 

FAN SURVEYS

 

GENDER OF FANS

AGE OF FANS
 
 

The data shown in the tables above was collected through fan surveys and guerrilla research.  I observed and interviewed over 400 random fans at four different stadiums.  I attended two baseball games at Fenway Park, a football game at The Coliseum, a hockey game at the T-Mobile Arena, and a hockey game at The Staples Center. 

 
 
seatsrvice fan research.png
 
 

FAN INTERVIEWS

I conducted over ten fan interviews to get a more in depth look at the current experience of getting concessions at sporting events.  The bulk of the interviews took place at stadium tailgates and sports bars.  Unlike surveys, the interviews allowed me to pry and poke for insight based on real experiences and emotions.  Through these interviews I was able find a few common themes: 

Most people are overall dissatisfied with their experience ordering concessions.  The overall wait time and the the foot traffic throughout the stadium are common pain points. The dissatisfaction was spread pretty evenly between the different age groups, genders, and sporting events (although there were varying reasons).  People get very frustrated when they miss part of the game while waiting in line and most people would order more and be willing to pay extra for a delivery service.